Category: Local Marketing Tips

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Local Marketing Tips Local Social Media Marketing

How To Get More Local Customers

THREE THINGS TO DO TO GET MORE LOCAL CUSTOMERS USING FACEBOOK:
1.Target Your Audience,
2. Remarket to those who’ve visited your website and
3. Use Facebook Local Awareness ads…

Be sure to etermine who and where the majority of your local customers are coming from to find you, use tracking analytics to monitor.
Research has shown that most retail customers come from with a five mile radius of the business’s location, by placing tracking code on your website and capturing customer details in store you’ll be able to determine where the majority of your customers work and live. BTW,you should also place tracking codes on your website to be sure that those customers who go online to find your website see your ads on Facebook and Google when they leave your site. These follow me cookies are also is a great way for you to gain additional research on your customers… a bit sneaky but the technology is there why not use it…The big boys do and now so can you!
Finally why not try Facebook’s “Local Awareness” ad tool. This ad tool from Facebook gives you the ability to directly target people who are within a targeted distance area which you set around you business. This is very similar to the USPS’s “Every Door Direct Mail” tool except it targets Facebook users. For more info on setting up a Facebook Local Awareness ad see the video below. That’s about it for this post, if you have questions or need help setting up and managing any of this be sure to give us a shout.

THREE THINGS TO DO TO GET MORE LOCAL CUSTOMERS USING FACEBOOK:1.Target Your Audience,2. Remarket to those who've…

Posted by LOCALLYACT on Friday, June 5, 2015

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Local Marketing Tips Local Social Media Marketing Social Media Marketing

Social Media for Business – How to Optimize your Facebook Page

facebook like handFacebook for 2015 has become pretty much a pay-to-play service, therefore most of your promotional content you may post will go unnoticed by your fans and followers. However Facebook is still an important tool to have in your marketing toolbox…following is the complete breakdown on how to optimize your Facebook page for your business.

Business owners should consider using Facebook as either their main or alternative marketing strategy. This revolutionary social media site has taken the world by storm, and in a couple of years, has generated the following numbers (data is official Q1 data from Facebook):

– There are 1.11 billion Facebook users
– There are 665 million active Facebook users daily
– There are 50 million Facebook pages
– There are 751 million Facebook mobile users
– Average daily Facebook likes is 4.5 billion
– Average number of page likes per Facebook user is 40

The list goes on, but these numbers are the main focus as to why business owners should never ignore Facebook. At any given time, your Facebook page could be liked by a fraction of those 665 daily Facebook users. Even if your page has garnered a thousand likes, it can still do wonders for boosting your business’s traffic, regardless if you have a physical office or an online store.

If you want to attract more Facebook users to your page, here are a few tips on how you can optimize it for search engine visibility and increased Facebook visibility:

1.) Include the complete name of your business – Don’t skimp on your business name on Facebook. It’s a good way of building your brand and your existing customers could be looking for you. For example, if your customers know you as ABC Laundry Centre, that should be your Facebook page name. Having your complete business name is also important because there’s a chance that your business may have the same name as another business, like ABC Consultancy.

2.) Include complete details – Your business address and contact info should be posted on your page’s ABOUT US or ABOUT section. This should give your customers an idea on where to find you or how to get in touch with you outside of Facebook.

3.) Provide proper tags and names for your videos and images – Your images and videos should have proper tags, like if you’re showcasing a new gaming rig then your photo should have the tag or title of “New Gaming Rig”. It should be relevant to the content you’re posting.

4.) Provide links when necessary – When posting a status, Facebook creates a thumbnail of any link to a website. This should make it more enticing to click on because your viewers already have a glimpse of what the link contains. When posting content, whether it’s image or an article, try to insert your website’s link when necessary. Don’t spam though.

It’s really easy to optimize Facebook pages. If a 13 year old kid can run a page, I’m betting so can you.

Categories
Local Marketing Tips Restaurants

Maryland Restaurant Marketing Help Found Here


Are you looking for restaurant marketing help and tips? As a local restaurant owner/manager did you know that right now there are people online looking for your business? But if they can’t find you, they’ll find your competitors, which means you’re losing potential business and money along with it. Look, long gone are the days when print advertising like the Yellow Pages and Newspapers could bring you business. Even radio and TV don’t generate the same type of numbers as yesteryear. In 2012 if your company doesn’t have an online presence that is dynamic and interactive you’re surely missing out on potential business.
To stay competitive your business needs to have a dynamic website that can answer a potential customer’s questions. Keep your restaurant’s menu updated regularly, list any special events and coupons, have a lead capture system on your page….and make sure your site is mobile friendly. A blog for your restaurant is also a great idea to consider.
You should make sure your business is listed properly in all the major online directories like Google, Yahoo, CitySearch, Local and Bing. As well as having an ongoing and consistent social and mobile media marketing strategy on Google +, Facebook, Yelp, Pinterest and Twitter.
Best of all we know these strategies make it easier for customers to continue coming back to your restaurant again and again. If you’d like to here more or discuss ways that you can begin using some or all of these strategies in your restaurant contact us today.

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Local Marketing Tips

A Digital Marketing Case Study : A Baltimore Photographer Gets Found Online

dont-blink=photography search engine optimization case study
1st Page Keyword Rank For Dont Blink Photograph
dont-blink=photography search engine optimization case study
1st Page Keyword Rank For Dont Blink Photograph

The client “Don’t Blink Photography” in Baltimore MD had been in business for three years. We worked with them with the primary purpose of getting them more leads. We claimed and optimized their business in the major on line directories, Yahoo,Google, Bing, Local.com.YP.com and Yellow pages.com, plus those specific to their industry- WeddingWire.com and Thumbtack.com, etc.Plus review sites Yelp, MerchantCircle and The Patch.They had no substantial web presence other than a website they personally designed via the “Printroom”,an online photographers gallery site. The site wasn’t optimized for search and was also using ‘Flash” because of its “Wow” factor…not my words. They had a pretty site, yet no clients…
Here’s a basic step by step of what we did for Don’t Blink Photography
1. We set up a seconday “shadow” WordPress site to use for ranking and backlink building for the
client ,
2. Claimed and optimized their online directory listings,
3.Set up and optimized their Facebook and Twitter feeds.
4. Set up a Google + page before they were incorporated with Google Places and
5. Set up a Youtube Channel and created 3 videos from their photo galleries.
Results…. Within 30 days we began to see a consistent rise in their profile within the search engines.
For a glance at some of the results achieved view the pdf below.

Pikesville Photographer Dont Blink

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Local Marketing Tips

Your SEO Audit Checkist InfoGraphic

Audit Your website’s SEO in 20 minutes or less using the following chart as a guideline. You can always hire an expert to improve your rankings, and with this chart as a guide you’ll be better able to understand the technical terms she may use when explaining the SEO process.
20-Minutes or Less SEO Audit Checklist

InMotion Web Hosting – A Los Angeles Web Hosting Company

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Local Marketing Tips Social Media Marketing

Use Facebook to increase Your In-Store Traffic

Facebook logo
Image via Wikipedia

Here are some pointers that you can use to help grow your Facebook page popularity and website traffic at the same time. By increasing your online presence you’ll also be able to generate more in-store foot traffic. Here’s the rest of the story

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