Category: Local Marketing Tips

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Local Marketing Tips

Business Systems and How to Create Them

Every business uses systems whether intentional or unintentional. The systems that are developed with flexibility in mind tend to be the most powerful for employees and the customer. The following link comes from an article written on the E-Myth blog, “How to Create Powerful Systems For Your Business“. Most business owners realize the importance of having systems in place but implementation is always an issue for the small business owner. A business systems power comes from the freedom that an employee is allowed to have within the system. The aforementioned article gives three key points in aiding the business owner’s move towards that end. A key point I took from the article is that systems are controlled by humans;not the other way around. Make sure you check it out and take action, once again here’s the Click Here. Be sure to let me know how you’ve implemented systematic processes in your business.

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Beginner’s Guide To Website Optimization

What if you could test your website pages to see which images, headlines and content your customers actually found most interesting. Well with analytics you can find out. The video below explains how it all works. We’ll be posting more videos in the future to go more in depth on the subject. The old rule applies,”if you can’t measure it0 it doesn’t exist”. Hope somebody finds value in this video from Google.

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Google Places Explained | Why You Need To List Your Business

Google places page avertisement

Most businesses that claim their Google Place page do not take advantage of the powerful SEO potential a correctly and completely filled out “Places” page can have on their business. Claiming your Google Page isn’t enough, you should treat it as a mini- website. The first landing page per se that a potential customer will see before they contact your business. The more information they can gather from your Places page the more likely you will stand out from the crowd. We’ve also experienced that a Google Places page that is updated regularly gets a little more love from Google than one that remains static. Keep in mind that during an initial search the first three Page listings will be shown and only 7 Places pages get to be shown initially on the first page of local search. Some Places Pages will have bad reviews without any rebuttal from the owner. I haven’t seen where bad reviews impact Google’s placement, but it will give pause to a prospective customer if there are too many of them. Online reputation management makes a huge difference in the mind of a prospective customer. Having a system in place to have your customer’s submit reviews whether good or bad will aid your business in ranking higher over time. We know how to properly list your business in not only Google Places but in all the major local directories and we’ll also help you handle your business’ online reputation. Contact our office for more information.

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Word of Mouth and The Internet

A new video produced by Google explaining how word of mouth or face to face conversations are being affected by online activities. You may have to view this a couple of times as there are some interesting nuggets in the video that can aid you when considering new ideas on how to best reach your target base customers.

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Local Marketing Tips

Local Internet Marketing

If you’re a local business or rely on ranking for local phrases to get exposure, you know how important it has become to stay on top of the local marketing game. As search results become locally oriented and more factors begin to influence what appears in and above Google’s “7-pack” – including location, website content, user reviews, social media presence, consistent contact information, mixed media, and of course, backlinks – it is more important than ever to stay ahead of your competitors by properly optimizing for the future of search.

High Performance AVS will conduct a complete review of your current local internet marketing strategy and give you step-by-step instructions on how to:

Improve your Rankings: The science of ranking high for local keyword phrases is consistently changing. Let High Performance AVS properly optimize your online presence for both today and the future.
Get Found Easier: Claiming your location and providing consistent contact information across all platforms is a key element to success in local marketing online.
Increase your Exposure: Having a properly optimized website, social presence, and good rankings for key phrases will make it easier for customers to find you.
Grow your Customer Base: People searching for local phrases tend to convert, and convert fast. Quickly increase your customer base, cash flow, and bottom line.
Instant Customer Feedback: Encouraging customer reviews will allow you to quickly see where you’re excelling and what aspects of your business you can improve.
Strengthen Company Branding: More exposure in the SERPs leaves a memorable identity in your target market’s mind.

After analyzing your website and niche, we will compare it to your competitors efforts to show you specific steps you can take to increase your performance in local search.

Here’s what our SEO Tune-Up Program consists of:

We tune-up your web pages to Google’s standards.
A search engine friendly sitemap so the search engine spiders can index your websites entire content – up to 500 pages.
Search Phrases: We target 3-4 word search phrases that your website will have good potential to rank for. We’ll research the phrases to ensure there are enough searches each month to provide click-through results (1,000+).
Google Analytics set up.
Google Webmaster Tools setup.
Optimized Google Places listing: Google places now ranks highest on the page when searching for local services. If your market is in your local area, we’ll set this up so that you are optimized for the correct search terms.

What We’ll Need From You:

Create a Google or Gmail account: If you do not have one, go here and set one up free. We’ll need your username and password.
Suggest Keywords: Create a list of what customers or prospects would type into Google if they were wanting your product or service. Use 3 words or more. We’ll take your list, research it, and provide a final list of the phrases that will provide the best results for you. Keep in mind that for search phrases that have large quantities of searches and competition, a complete SEO package may be required. We’ll let you know in advance.