Category: Social Media Marketing

Social media is not a fad. It’s a trend that is destined to continue and you’ll either embrace it and begin to communicate with your customers in new ways or your business will die on the vine.

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Local Marketing Tips Local Social Media Marketing Social Media Marketing

Social Media for Business – How to Optimize your Facebook Page

facebook like handFacebook for 2015 has become pretty much a pay-to-play service, therefore most of your promotional content you may post will go unnoticed by your fans and followers. However Facebook is still an important tool to have in your marketing toolbox…following is the complete breakdown on how to optimize your Facebook page for your business.

Business owners should consider using Facebook as either their main or alternative marketing strategy. This revolutionary social media site has taken the world by storm, and in a couple of years, has generated the following numbers (data is official Q1 data from Facebook):

– There are 1.11 billion Facebook users
– There are 665 million active Facebook users daily
– There are 50 million Facebook pages
– There are 751 million Facebook mobile users
– Average daily Facebook likes is 4.5 billion
– Average number of page likes per Facebook user is 40

The list goes on, but these numbers are the main focus as to why business owners should never ignore Facebook. At any given time, your Facebook page could be liked by a fraction of those 665 daily Facebook users. Even if your page has garnered a thousand likes, it can still do wonders for boosting your business’s traffic, regardless if you have a physical office or an online store.

If you want to attract more Facebook users to your page, here are a few tips on how you can optimize it for search engine visibility and increased Facebook visibility:

1.) Include the complete name of your business – Don’t skimp on your business name on Facebook. It’s a good way of building your brand and your existing customers could be looking for you. For example, if your customers know you as ABC Laundry Centre, that should be your Facebook page name. Having your complete business name is also important because there’s a chance that your business may have the same name as another business, like ABC Consultancy.

2.) Include complete details – Your business address and contact info should be posted on your page’s ABOUT US or ABOUT section. This should give your customers an idea on where to find you or how to get in touch with you outside of Facebook.

3.) Provide proper tags and names for your videos and images – Your images and videos should have proper tags, like if you’re showcasing a new gaming rig then your photo should have the tag or title of “New Gaming Rig”. It should be relevant to the content you’re posting.

4.) Provide links when necessary – When posting a status, Facebook creates a thumbnail of any link to a website. This should make it more enticing to click on because your viewers already have a glimpse of what the link contains. When posting content, whether it’s image or an article, try to insert your website’s link when necessary. Don’t spam though.

It’s really easy to optimize Facebook pages. If a 13 year old kid can run a page, I’m betting so can you.

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Social Media Marketing

Why Your Business Must Be On Facebook

Facebook has now over 900 million users. The time spent on Facebook is greater than all the other sites combined.
Facebook is becoming increasingly more effective at driving leads and sales to your business. Our Facebook marketing plans will build your brand and sales by using the very best in social media technology.

An effective Facebook Marketing campaign will.

  1. Allow your customer to share their experiences with your business to their friends
  2. Make your promotions viral…spread through Facebook
  3. Allow for your products to be promoted through peer recommendations.
  4. Now proven to be the most effective way of getting qualified sales and leads

Make your business stand out from the other Facebook sites and make the user experience much more memorable.
Integrating Facebook functions to your current website will make it more user friendly and easier to stay in touch with your customers.
Call us now on 301.323.8190 to find out how a Facebook Marketing Strategy could help your business. Or head over to the contact page and contact us via email.
LocallyAct Digital Media Services offers a large range of Facebook marketing plans to suit your goals and sector.
We are flexible with our Facebook marketing plans and can tailor a custom built solution for you.

  1. Facebook start up and custom pages
  2. Super social consult with post and network plans
  3. Facebook display ads
  4. Post and like promotions
  5. Special offers, coupons, daily deals and promotions with our social share widget
  6. One stop Facebook online shops
  7. Organic fan building and viral campaigns
  8. Complete no fuss Facebook marketing management

    9. Enquire today on 301.323.8190 or use our online form for a free proposal and Facebook marketing plan from LocallyAct Digital Media Services.

    We hear about the growth of the social media user base every day. You can tap directly into conversations about your brand and engage your clients and customers on a personal level.
    This kind of personal interaction lets you to respond quickly to market trends and demands. It also will allow you to communicate more effectively with your customer base. It will let you also promote your business in a more personal way.

    LocallyAct Digital Media Services will set you on the right path to begin to use this tool. We will assist in targeting the right forms of social media and will get brand feedback. We design a unique campaign that is right for you and your business. Our team of experts will give you precise and detailed info to help you make the right decision on for your business.

    To keep up with all the latest join us on our Facebook and Twitter. There you can find case studies info and much more.

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Social Media Marketing

Facebook’s New Timeline for Business

Facebook has released Timeline for brand pages. The layout features a large cover photo, with a small profile or logo image in the lower left-hand corner. The cover photo is a space to express a brand identity, rather than push contact or purchase information. The Page timeline is along the right side of the screen. Photos, events, and custom apps are now easier to find beneath the cover photo. Check out our Facebook page to see an example.
Read more…

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Social Media Marketing

Understanding Facebook Pages For Your Business

Creating a Facebook Page for your business is like setting up shop at a prime location in a hot new mall. Facebook has over 600 million users, that’s twice the population of the United States. It’s predicted that it will have well over one billion users by the year 2013.

So it’s no longer the question of should you have a Facebook Page rather how can it best be implemented and deployed to give you the greatest outreach to the customers you seek. Following is an infograph that explains visually the process of setting up a business page, gain followers or “fans” and how to reach them with a message that will resonate and turn them into buyers.

How to use Facebook Ads Infographic
How To Market Your Business On Facebook with Ads

Find out more on Facebook ads by going here

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Local Marketing Tips Social Media Marketing

Use Facebook to increase Your In-Store Traffic

Facebook logo
Image via Wikipedia

Here are some pointers that you can use to help grow your Facebook page popularity and website traffic at the same time. By increasing your online presence you’ll also be able to generate more in-store foot traffic. Here’s the rest of the story

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Social Media Marketing

Wiring Your Business For Success with YouTube

The evolution of both our online channels and the devices we use to access them has changed not only how we connect with each other, but also our rules of engagement and indeed, business models themselves. Is this shifting technological landscape impacting how B2B customers interact with your brand? Are you using YouTube to market your product and services? If not what’s holding you back?

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Social Media Marketing

SuperCharge Your Groupon Promotions

Groupon is a daily deal site that promotes local business. They are very good at writing offers that sell. The way their site is designed allows these great conversions to occur. The drawbacks to Groupon and other type of daily deal offers is that they don’t give you the list of individuals who purchase your deal and they incrementally send you your money, usually it’s sent in 3 payments. For most small businesses this can spell suicide unless you come up with a way to upsell these Groupon customers.

Here is how I’ve personally helped clients crush their Groupon offer:

1. Run a Facebook and Google ad to the Groupon page to drive a ton of traffic. Do not rely only Groupon itself.

2. A week before the campaign, start promoting heavily on Facebook. You can send messages and tell people on your fan page that you’re about to run this special promotion.

3. You will have hundreds of potential customer names in a database and they will promote your business for you. As a small business owner this is the hottest marketing strategy you can use to promote your business if done correctly.

Groupon is a traffic and conversion machine. They have their own traffic and will promote your business for you. Personally, I believe that the cost of their marketing efforts are too high, but for those of you who feel that this is an option for you I will give you a way to crush your Groupon deal offers.

Now, here is how you can really turn your deal into real hard cash-

Once a client buys the Groupon voucher, you can send them to a special website which you’ll set up. At this site you’ll give them instructions on how to claim their voucher and more importantly, you’ll collect all their information immediately. This is where most small business owners drop the ball on this.

You can also run a free trial offer and ask people to sign up for a $1 or you can offer a free product or service in exchange for their personal information. In this way, you can collect their credit card, email and mobile phone information, essential if you offer some type of recurring product or service. You can also use QR or SMS to gather customer info as well.
Finally a week after the Groupon promotion, you should run another special promotion to all those who bought the product or service. Offer a voucher of slightly higher value for them to share with their friends and family and see the magic begin to happen.
You’ll begin to build your own database of hundreds of new clients as well as the ability to promote to them and their family on a monthly basis.
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Services Social Media Marketing

Services

  1. 1. Search Engine Ad setup and training including Google, Bing and Yahoo
  2. 2. Facebook and Twitter page setup and training
  3. 3. Facebook and Twitter ads setup and training
  4. 4. Google Buzz setup and training
  5. 5. Digital signage Setup and Design
  6. 6. Social website build and setup
  7. 7. Content Management System setup
  8. 8. Online newsletter and auto responder setup
  9. 9. Blog setup and maintenance
  10. 10. Website poll and survey setup and maintenance
  11. 11. Online video production and distribution setup
  12. 12. Incorporating mobile marketing into overall strategy