Category: Local Social Media Marketing

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How To Get More Local Customers

THREE THINGS TO DO TO GET MORE LOCAL CUSTOMERS USING FACEBOOK:
1.Target Your Audience,
2. Remarket to those who’ve visited your website and
3. Use Facebook Local Awareness ads…

Be sure to etermine who and where the majority of your local customers are coming from to find you, use tracking analytics to monitor.
Research has shown that most retail customers come from with a five mile radius of the business’s location, by placing tracking code on your website and capturing customer details in store you’ll be able to determine where the majority of your customers work and live. BTW,you should also place tracking codes on your website to be sure that those customers who go online to find your website see your ads on Facebook and Google when they leave your site. These follow me cookies are also is a great way for you to gain additional research on your customers… a bit sneaky but the technology is there why not use it…The big boys do and now so can you!
Finally why not try Facebook’s “Local Awareness” ad tool. This ad tool from Facebook gives you the ability to directly target people who are within a targeted distance area which you set around you business. This is very similar to the USPS’s “Every Door Direct Mail” tool except it targets Facebook users. For more info on setting up a Facebook Local Awareness ad see the video below. That’s about it for this post, if you have questions or need help setting up and managing any of this be sure to give us a shout.

THREE THINGS TO DO TO GET MORE LOCAL CUSTOMERS USING FACEBOOK:1.Target Your Audience,2. Remarket to those who've…

Posted by LOCALLYACT on Friday, June 5, 2015

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Local Social Media Marketing

How to Create a Unique Value Proposition

How to Write a Great Value Proposition
Courtesy of: Quick Sprout
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Local Marketing Tips Local Social Media Marketing Social Media Marketing

Social Media for Business – How to Optimize your Facebook Page

facebook like handFacebook for 2015 has become pretty much a pay-to-play service, therefore most of your promotional content you may post will go unnoticed by your fans and followers. However Facebook is still an important tool to have in your marketing toolbox…following is the complete breakdown on how to optimize your Facebook page for your business.

Business owners should consider using Facebook as either their main or alternative marketing strategy. This revolutionary social media site has taken the world by storm, and in a couple of years, has generated the following numbers (data is official Q1 data from Facebook):

– There are 1.11 billion Facebook users
– There are 665 million active Facebook users daily
– There are 50 million Facebook pages
– There are 751 million Facebook mobile users
– Average daily Facebook likes is 4.5 billion
– Average number of page likes per Facebook user is 40

The list goes on, but these numbers are the main focus as to why business owners should never ignore Facebook. At any given time, your Facebook page could be liked by a fraction of those 665 daily Facebook users. Even if your page has garnered a thousand likes, it can still do wonders for boosting your business’s traffic, regardless if you have a physical office or an online store.

If you want to attract more Facebook users to your page, here are a few tips on how you can optimize it for search engine visibility and increased Facebook visibility:

1.) Include the complete name of your business – Don’t skimp on your business name on Facebook. It’s a good way of building your brand and your existing customers could be looking for you. For example, if your customers know you as ABC Laundry Centre, that should be your Facebook page name. Having your complete business name is also important because there’s a chance that your business may have the same name as another business, like ABC Consultancy.

2.) Include complete details – Your business address and contact info should be posted on your page’s ABOUT US or ABOUT section. This should give your customers an idea on where to find you or how to get in touch with you outside of Facebook.

3.) Provide proper tags and names for your videos and images – Your images and videos should have proper tags, like if you’re showcasing a new gaming rig then your photo should have the tag or title of “New Gaming Rig”. It should be relevant to the content you’re posting.

4.) Provide links when necessary – When posting a status, Facebook creates a thumbnail of any link to a website. This should make it more enticing to click on because your viewers already have a glimpse of what the link contains. When posting content, whether it’s image or an article, try to insert your website’s link when necessary. Don’t spam though.

It’s really easy to optimize Facebook pages. If a 13 year old kid can run a page, I’m betting so can you.