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Preparing For The Groupon Effect

by admin | Oct 20, 2011 | Local Marketing Tips, Local Social Media Marketing

If you’re considering doing one of those “Groupon Like Daily Deal Promotions” for your business be prepared for a huge influx of customers. If you’re prepared you can turn some of those coupon clippers into customers for life; but do it wrong...

Buyers Use Generic Terms To Find Products and Services Online

by admin | Oct 19, 2011 | Local Social Media Marketing

Here’s an excerpt from an article found in Marketing Daily that I think you’ll find interesting – According to new research from GroupM Search, 86% of buyers who make their purchases in-store use a generic term to find what they’re looking for before...

Daily Deal Sites Are Losing Their Appeal

by admin | Oct 3, 2011 | Local Social Media Marketing

Like businesses across the land, the Madison Avenue spa Wellpath tried to drum up customers by running heavily discounted coupons on deal-of-the-day Web sites. But the Internet coupon fad is shrinking faster than fat from a weight-loss laser. Deal sites are losing...

Understanding Marketing ROI| How Digital Marketing Affects Offline Sales

by admin | Oct 3, 2011 | Local Social Media Marketing

Using advanced analytics  PC City was distinguish  between their online and off-line marketing and advertising efforts to define an ideal marketing mix for their particular sales goals.You can do the same by placing Google Analytics ( a free Google tool)...

Want To Stay In Business? | Stay In Touch

by admin | Sep 23, 2011 | Local Marketing Tips, Local Social Media Marketing

If you take a drive down Main Street in Anytown, USA you’re going to see the proof of the economy everywhere. “Going Out Of Business Sale!” or “Closed,” and of course the “For Rent” and lease signs popping up everywhere. I’ve seen several of these over the last year...

Laurel Business Owner | Are You Getting Enough Traffic?

by admin | Sep 17, 2011 | Local Social Media Marketing

The business success equation is, quite simple…. Think about this…Nothing happens in your business without traffic. You can’t build a list without traffic. You can’t sell your products or services without traffic. Without traffic your business...
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