Are you Mobile ready? This webinar discusses ways you can optimize your site for Mobile Users. In this 1 hour webinar, Google Senior Mobile Account Executive, Elliott Nix, and Mobile App Specialist, Shiv Kumar, discuss the techniques and step by step guidelines you can use to drive mobile users to your business.
Tag: Google
Google has created a site that can help your business go mobile. Their How To GoMo site will show you how your current site looks on a mobile device and will give it a ranking as to how well it performs. Mobile is now, not the future, you can’t afford to wait to update the way your business communicates with the mobile user any longer.
Mobile users engage and interact differently when searching the web that those on a desktop computer. Are you ready for the explosion or are you missing out. Let Google help you in the process with their free tools and services. Also if you didn’t know you can design and deploy a free mobile site easily by using Google’s Mobile Web templates at it’s Sites Page. Don’t hesitate any longer begin putting a mobile plan in place today. Call or email us here if you need help with any of this.
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- Google Launches GoMo aka “Go Mobile” (great-ads.blogspot.com)
- Google picks Mobile as model for mobile business (seattletimes.nwsource.com)
What if you could test your website pages to see which images, headlines and content your customers actually found most interesting. Well with analytics you can find out. The video below explains how it all works. We’ll be posting more videos in the future to go more in depth on the subject. The old rule applies,”if you can’t measure it0 it doesn’t exist”. Hope somebody finds value in this video from Google.
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If you want your site to rank higher in the search engines, you must follow basic SEO principles, if you want your site to move up. If you don’t follow the basics your website isn’t going to rank too high in Google or any of the other search engines.
- Your web page should have at least 500 words of content. The longer the better. In my experience I have seen that even webpages that have 800-1,000 words of content convert very well provided they have the right keyword density. If you post to your site more frequently (3-5) times per week, then pages that have approximately 300 words should suffice.
- The content should be informative and provide some value to
the reader, otherwise even if a person lands on your website,
you cannot hope them to click through. - It needs to be keyword optimized. The rule is to have
keywords within a density of 2 to 4%. For more specific keyword
optimization rules refer to my previous email and wait for the
next one too! - Use title tags. This helps to give a good focus to your
content and people know what exactly they are reading. It is
also an SEO trick. When you use H1, H2 and even H3 tags and you have the keyword in it, your webpage is counted to have better on-page optimization factors.
- Using a content management platform like WordPress or Joomla
with the correct plug-ins can really make your writing easier and more effective.
These are the basic rules you need to follow. Even if you currently have a
website that is basically a flash website with a lot of images and
graphics, make sure to have optimized content below the pictures
so that the search engines can find it valuable.
The key points to remember is that every search engine wants to enhance their users’
search experience. This means they want to deliver to the end user a website with the
best content for their search experience.So, even if the times and tools have changed,
one thing remains the same — Content
is King.
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The following webinar is a step by step easy to follow how to set up your free Google Places listing. It’s about 42 minutes long so grab a cup of coffee and a paper and pen. I must remind you that if you don’t feel comfortable doing it yourself, you can give our office a call and we’ll be happy to set it up for you. By allowing one of our staff to do it you’ll be getting a little of our secret sauce added to the listing that can get it ranked higher faster.
Google Places is just one of the seven local online directories that we recommend your business be listed. The data that you use in your google listing can be transferred to other listing services on the web. Here’s a Locally_Act_local_search_questionnaire that you can use to keep track of your business’ information
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The business success equation is, quite simple….
Think about this…Nothing happens in your business without traffic.
You can’t build a list without traffic. You can’t sell your products or services without traffic.
Without traffic your business is doomed to fail. Traffic is truly the answer to almost every problem.
I’m in Laurel talking to business owners all month and the one constant has been that there is not enough traffic being generated from their print advertising. I’ve seen the Pennysaver ads, the newspaper and specialty flyers including Val-Pak. What I’m seeing is that you’re spending too much money on print based on homes passed data. Homes passed means nothing in today’s market. Mailboxes are stuffed with junk mail that never gets open. However there are better ways to get found by the local customers you’re attempting to target via print. You can use the power of the internet to generate the leads and traffic you’re craving. But you need to do it correctly or you’ll suffer the consequences. So I ask you…
- Do you know how and have the time to use the power of the internet to generate the right type of traffic that your business needs to thrive?
- Do you have the trained staff and the tools to design messages, ads, newsletters, surveys and polls that would engage your customers or clients?
- Are you spending more for print advertising and not seeing promised results?
Maybe you’ve seen the possibilities that the internet offers and jumped on board. You’ve set up your Blog, Twitter, Facebook and YouTube accounts, but haven’t been consistent with content creation and updates. Social and digital media take time and effort to work and see tangible gains; two things most business owners don’t have enough of.
- Do you have the budget to add a full time internet marketing specialist to your staff?
If you answered No to any of the previous questions, maybe we should talk
Here’s our solution: Locally Act will use the power of the internet to market your business for you.
That’s right, we now offer a “LOCAL SMALL BUSINESS MARKETING PROGRAM” which includes:
- Local Search Directory setup and management including Google, Bing and Yahoo
- Facebook and Twitter setup and training
- Digital signage Setup and Design
- Content Management System setup
- List building – database management and setup
- Online video production and distribution setup
- Facebook and Twitter page setup and training
- Pay-per-Click ad setup and training multi-platform
- Landing Page build and setup
- Online newsletter and auto responder setup
- Website poll and survey setup and maintenance
- Incorporate mobile marketing into overall strategy
Our sales pitch is simple: We market your business as if our livelihood depends on it, because it does. We provide a Done-For-You marketing service which encompasses online, mobile and digital out of home marketing products and services. We basically become your business’ marketing department.
Our services will definitely improve you overall ROI, that’s our guarantee or you don’t pay. You can start incrementally or do it all at once, the choice is yours. Next step… call or email our office for a free half hour consultation. We’ll do a quick analysis and discuss marketing ideas and solutions, and by the way you’re under no obligation to purchase anything from us, ever.
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