There are three and only three factors that really have an iron grip on the profits of any marketing effort. The smartest marketing minds on the planet have boiled down these factors to this simple, but incredibly powerful formula:
“The Right Message… To The Right Market… At The Right Time!”
Most businesses miss one, two or all three of these factors, and as a result, have very ineffective marketing and advertising results.
The objective of your marketing efforts is to generate leads – people you can follow up with. When you convey the right message to the right market at the right time, you get leads.
If you don’t have a computerized system in place to consistently and effectively follow up with your leads, you’re wasting a lot of leads and you’re wasting a lot of man hours doing tedious, manual follow-up.
You’re wasting money on advertising when you simply spend money on advertising that’s sent to prospects that have no interest in your products or services. That’s why traditional advertising no longer works for most businesses on limited budgets. Generally there’s only a 2-3 percent response to print advertising, which means that more than 95 percent of your advertising dollars are wasted.
Every time you run a marketing campaign, the leads you get can be divided into three categories:
1. Leads ready NOW (Hot)
2. Leads not ready now but will be ready soon (Warm – these leads are CRITICAL to your success)
3. Leads that may never be ready (Cold or Bad Leads)
Our sales pitch is simple: We market your business as if it were our business. We provide a “done for you” service that will, without question, measurably improve your overall marketing ROI. We start by tracking every single marketing strategy you employ – even if your only marketing strategies are your website and referrals. Accurate tracking is the foundation of everything we do. Through tracking, we quickly begin to understand your business like you do – from an owner’s perspective.
Our tracking process uncovers never-before-seen insights about your business and your marketing. We use these insights, combined with our online marketing and website optimization expertise, to eliminate ineffective marketing strategies, drive more qualified visitors to your website and convert more visitors into leads and sales. We do all of this – essentially becoming your surrogate VP of marketing – for less than the cost of a single entry level employee!
The choice is yours continue doing what you’ve always done or start utilizing a more effective way to market your business. Email or call us to get started Today!