Want To Advertise on Facebook | Consider These Tips

by | Sep 8, 2011 | Social Media Marketing | 0 comments

Advertising on Facebook

Advertising on Facebook is different than advertising on Google or the other PPC networks. Facebook users typically aren’t there to buy your services, but that doesn’t mean you can’t engage them and get them noticing your brand. Facebook offers both Cost-Per-Click (CPC) and Cost-Per-Thousand (CPM) advertising options. If you have significant time to dedicate, and are spending a significant amount of money, CPM can often deliver lower-cost results. However, for lower budgets or a lower time investment, the CPC model requires a smaller time investment and can be much easier.

  1. Create at least 5-10 ads. Facebook users are a fickle bunch, and you’re never sure exactly what’s going to encourage them to click on your ad. Create multiple ad versions and see what drives the clicks, the results will often surprise you.
  2. When developing your target, err on the side of “too targeted” and expand your target based on results.
  3. Change your ads frequently. Track your click-through-rate (CTR) and when you see an ad drop to about half of it’s original CTR, pause it and create another. After a few months, you can reactivate the old ad and often will see the CTR increase back to it’s previous level.
  4. When creating your ads, use interesting images (ie not your logo). People like to see people, animals and the unexpected so give them a reason to click on your ad.Copy is important and should be weighed just as heavily as the image.
  5. Say something interesting – ask a question – make an offer – give them a reason to click.
  6. When setting-up your budget, you can choose daily or lifetime. My preference is to set a lifetime budget, then set a daily budget limit – it helps me get the amount of data I need on a regular basis to make good decisions.
  7. Track your clicks from Facebook to your website and measure the results. You can use the Google URL Builder to create an easily trackable URL. Analytics is such an important but often overlooked feature when measuring an advertising campaign. Make it a point to measure everything.

Understanding these basics, and tracking the results on a daily basis, will help take you from Facebook “newbie” to “experienced” within a short period of time.