This is a video we did approx 3 years ago. The problem: Though the mall was getting traffic (not a lot) the client’s specialty arts store wasn’t being noticed and no one was coming in to browse. Solution: We decided to shake it up a little and disrupt the market a little…though this is standard practice today in most malls, it was a novelty a few years ago and that’s why this technique worked so well them. We put a video monitor in the display window. We set it up to play the in house video continuously ….it worked! It stopped traffic and got people interested enough to come in and browse.Just goes to prove that videos don’t have to be perfect or pretty to work. What are you doing to disrupt potential customers regular patterns?
Post by LOCALLYACT.