Here’s an excerpt from an article found in Marketing Daily that I think you’ll find interesting –
According to new research from GroupM Search, 86% of buyers who make their purchases in-store use a generic term to find what they’re looking for before they head out to the store to buy it. The recently concluded research also shows that when consumers click on a link after a search, 90% of the time they’re using the organic search listings.
“People know the categories they’re interested in, and in very specific instances [the remaining 14%], they know the brand,” Chris Copeland, CEO of GroupM Search, tells Marketing Daily. “But for the most part, they’re trusting Google and Bing to find what they’re looking for.”
And they’re relying on Internet searches more and more. According to the research, 93% of all buyers, whether purchasing online or in-store, use search, and 80% of them rate it as very or extremely useful. But with such a preponderance of searchers using organic links, many brands and retailers may want to rethink their strategies, Copeland says.Get the full article here
Related articles
- Three Digital Revelations from the GroupM What’s Next Conference (compete.com)
- What Exactly Is Link Building And Just How Is It Necessary? (ronmedlin.com)
