Digital Media Strategist
Position Overview: Our role as digital media strategists is to help create, manage and oversee the development and execution of consumer-focused advertising, marketing and social media campaigns. Acting as a central point of contact for your brand, we will help ensure the creative messaging and overall campaigns are on-point, well planned out, and properly executed in a timely manner.
Key Responsibilities:
- Conceptualize and develop integrated online communication strategies designed to grow digital audiences and support social media initiatives.
- Work closely with the you or your marketing representative to develop innovative strategies based on input from social media monitoring tools, competitive analysis and consumer feedback.
- Coordinate the development and execution of both the copywriting and design of the digital marketing campaigns.
- Promotions will encompass all marketing channels including on-site units, display ads, email and print along with various efforts within the social media domains.
- Generate production schedules, manage deadlines, coordinate updates, and secure internal approvals.
- This will be required for all marketing campaigns and related testing.
- Manage the development of traditional marketing materials such as print, tv and radio alongside digital media initiatives to ensure integrated messaging.
- Assist in other facets of marketing campaign management including the deployment of promotions, analysis, determining ROI and making both test and rollout recommendations.
- Maintain awareness of new social media marketing techniques being used by others, as well as look for opportunities to innovate and provide fresh approaches for ongoing online marketing initiatives.
- Track success of social media marketing programs and organize those results and findings into documents which can be shared company-wide.
- Help Your Company find success with unique and timely promotional campaigns featuring incentives to join the social communities such as exclusive content, contests, insider access or other opportunities.
- Regularly propose new marketing ideas to consider.
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