The mobile phone is becoming the number one form of communication in the world.
Your current and prospective customers are already walking around with an always on very small computer in their pocket or purse…it’s called a smartphone. As a business owner you need to be taking advantage of this before your competition does.
Here are 7 Statistics you might find interesting:
* Well over one billion dollars spent on mobile advertising globally in 2007.
* Mobile phones are on track to surpass three billion in the next few years.
* Text messaging is built into over 95 percent of all mobile phones in the market place today.
* Text messages have over a 90% read rate compared to an 8% read rate of email and 2% of print.
* Today, more than 92.5 million consumers actively text message in United States.
* Over 350 Billion text messages are exchanged monthly, of those 15% are commercial and marketing.
A recent Jupiter Research reported 67% of consumers want to have coupons sent to their cell phones.
Using the above research how do you create a plan of action to use your customer’s cell phone as your personal marketing billboard.
The answer is text messaging. And it’s an easy strategy to implement into your company’s marketing mix inexpensively.