Most businesses that claim their Google Place page do not take advantage of the powerful SEO potential a correctly and completely filled out “Places” page can have on their business. Claiming your Google Page isn’t enough, you should treat it as a mini- website. The first landing page per se that a potential customer will see before they contact your business. The more information they can gather from your Places page the more likely you will stand out from the crowd. We’ve also experienced that a Google Places page that is updated regularly gets a little more love from Google than one that remains static. Keep in mind that during an initial search the first three Page listings will be shown and only 7 Places pages get to be shown initially on the first page of local search. Some Places Pages will have bad reviews without any rebuttal from the owner. I haven’t seen where bad reviews impact Google’s placement, but it will give pause to a prospective customer if there are too many of them. Online reputation management makes a huge difference in the mind of a prospective customer. Having a system in place to have your customer’s submit reviews whether good or bad will aid your business in ranking higher over time. We know how to properly list your business in not only Google Places but in all the major local directories and we’ll also help you handle your business’ online reputation. Contact our office for more information.
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- 5 Steps to Google Places Optimization Zen (hubspot.com)
- Google Launches City Pages and Additional Local Search Features (greatfinds.icrossing.com)
