Groupon is a daily deal site that promotes local business. They are very good at writing offers that sell. The way their site is designed allows these great conversions to occur. The drawbacks to Groupon and other type of daily deal offers is that they don’t give you the list of individuals who purchase your deal and they incrementally send you your money, usually it’s sent in 3 payments. For most small businesses this can spell suicide unless you come up with a way to upsell these Groupon customers.
Here is how I’ve personally helped clients crush their Groupon offer:
1. Run a Facebook and Google ad to the Groupon page to drive a ton of traffic. Do not rely only Groupon itself.
2. A week before the campaign, start promoting heavily on Facebook. You can send messages and tell people on your fan page that you’re about to run this special promotion.
3. You will have hundreds of potential customer names in a database and they will promote your business for you. As a small business owner this is the hottest marketing strategy you can use to promote your business if done correctly.
Groupon is a traffic and conversion machine. They have their own traffic and will promote your business for you. Personally, I believe that the cost of their marketing efforts are too high, but for those of you who feel that this is an option for you I will give you a way to crush your Groupon deal offers.
Now, here is how you can really turn your deal into real hard cash-
Once a client buys the Groupon voucher, you can send them to a special website which you’ll set up. At this site you’ll give them instructions on how to claim their voucher and more importantly, you’ll collect all their information immediately. This is where most small business owners drop the ball on this.
You can also run a free trial offer and ask people to sign up for a $1 or you can offer a free product or service in exchange for their personal information. In this way, you can collect their credit card, email and mobile phone information, essential if you offer some type of recurring product or service. You can also use QR or SMS to gather customer info as well.
Finally a week after the Groupon promotion, you should run another special promotion to all those who bought the product or service. Offer a voucher of slightly higher value for them to share with their friends and family and see the magic begin to happen.
You’ll begin to build your own database of hundreds of new clients as well as the ability to promote to them and their family on a monthly basis.
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